Laek House is the product of living in a congested area coupled with the desire to use and champion alternative transportation. Thing is, riding in a city can be a pretty thrilling as you weave through both automotive and pedestrian traffic, but thrills equal danger. You can’t always predict what people are going to do; you need to maximize your chances.

To this end, we introduce our newest product, ELVS or Enhanced Light Visibility System.

We’ve seamlessly integrated one of the most effective visibility technologies into our clothing. It doesn’t look like much, maybe a little sparkly in ambient light, but once you shine a light on it POPS bright white. Visibility doesn’t fade like Glow in Dark either, ELVS works 24 hours a day in the dry or the wet.

Take a look at the Blog for the most up to date developments with Laek House.

Press:

New York Times

Outside Magazine, May 2007!

We're in Dirt Rag again!

We're in BRAIN (Bicycle Retailer and Industry News) 3/15/07, p45.

We're in the March issue of ROAD magazine on page 82! Thanks to Neil and special thanks Tim for outing himself as a 'metro'! Hahaha

We're in AM-NY! Thanks Mina and Justin! * (Online version of the article)

We're on Cool Hunting! Thanks Ami!

We're in Exclusiv an awesome Polish lifestyle/culture magazine! Thanks Jan!

Dirt Rag Magazine #121!

Mountain Biking Magazine, June 2006!

The Ride, East Coast Bike Culture Vol 13, #126, p38, cols2-3.
“By focusing exclusively on casual cycling-oriented “wearable art,” Laek House highlights the fleeting perilous moments of an urban ride in hopes of cyclists some attention.”

Dirt Rag Magazine (Online Version)

NYVELOCITY.com article, "Real Life Kits" in the Cycling Fashion section.

Miscellanea:
FAKE INTERVIEW, Part Two
FAKE INTERVIEW, Part One